CLIENT

FIFA + Liberty Mutual

ROLE

Art Director
Brand Designer

While working with Liberty at HQ in Boston I’ve gotten to work on some exciting projects. I was part of implementing Liberty’s new brand internally nationwide, and to the 10,000 employees at HQ, I led the design of international co-branding campaigns with the World Cup and the Winter Olympics, and I art directed and designed the onboarding materials for new hires, including the first photoshoot in their newly designed space.

Event, Experiential, Digital, Print, Collateral

An international co-branding campaign in 22 countries, designed to unite Liberty employees globally ……

We needed to combine the bright colors and undulating shapes of the FIFA brand with the conservative palette of Liberty Mutual, and couldn’t use images of specific players or teams.

One World. One Company. One Cup.

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Base Co-Brand Components - The Silhouette

posters

FIFA World Cup + Liberty Mutual Co-Brand

1 other brand element